MEDIA BUYERS

MULTI-MEDIA PLACEMENT SERVICES
Media buyers are critical strategic element many smaller advertising agencies overlook or do not have the expertise to provide. At Omni Portals Group, the effectiveness of the creative solutions we develop is enhanced by strategic media planning, media placement and media buying. Drawing on years of experience and deep industry contacts, we’re able to negotiate excellent rates for you and put your message in front of the right audience at the right time. This kind of commitment to account service maximizes your brand’s exposure and increases your return on investment.

MEDIA PLANNING
Media planning begins with detailed research – getting to know your company, your product or service, and your target market. After careful analysis, we will propose a media plan that includes demographic research, recommendations on media placement, an estimated media budget and expected results. How big can we go? We have experience successfully developing the promotions and launching a product into 100 markets simultaneously.

MEDIA PLACEMENT
The mediums we utilize to communicate your message will depend on the findings in the media plan. We have extensive experience buying and placing all media to include print, radio, TV, outdoor, interactive, and direct marketing for local, regional, and national advertising campaigns. We can also coordinate telemarketing efforts for direct response advertising campaigns.

SPORTS PROMOTIONS
Omni Portals Group boasts extensive experience developing marketing campaigns that incorporate high-profile entertainers like sports figures and musicians and celebrities. Using the media plan we developed for you, we look for relevant cross-promotional opportunities to leverage star-status with your product or service. We have developed cross-promotions with the National Hockey League (NHL), the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), and all the players’ associations. Our sports promotions experience includes recognizing arena and stadium advertising opportunities, too.

ENTERTAINMENT MARKETING
Sports marketing is only a part of our promotional capabilities. Not all products or services fit well with sports. Some are better suited with Hollywood celebrities or popular musicians. We have close contacts in these industries, too, and use them to find the most strategic endorsement as it pertains to your product or service. We have created concerts and booked special appearances in order to develop cross-promotional opportunities for our clients – all with great success!

UNIQUE SALES PROMOTIONS
One of the projects we love most is creating unique promotional ideas to get products and services out in front of target markets using non-traditional advertising methods. We also develop Web-based marketing campaign drive traffic to mini-sites through broadcast mediums and can launch products on a national scale. We’ve developed everything from entertaining games, successful sweepstakes, and exciting contests that drive traffic to store locations, Web site domains and phone numbers. The strategists at Omni Portals Group think beyond traditional medias to find the most strategic and cost-effective ways for our clients to turn prospects into paying customers.MULTI-MEDIA COMPANY

SERVICES

• Media planning
• Media placement
• Account service
• Traditional media buying
• Interactive media buying
• Promotional execution
• Marketing recaps (summary of execution)
• Product launches
  

MEDIA BUYING SERVICES:

• Television Media Buying
• Radio Media Buying
• Print Media Buying
• Interactive Media buyin
• Outdoor Media Buying
• Online Media Buying

Unique among Dallas advertising agencies, Dallas web design firms and Dallas graphic design firms, we've combined traditional branding, Web site design, audio production, video production, video editing, printing, and media buying to offer our clients better, faster, and more cost-efficient marketing services.